Google updates their algorithm in an attempt to lice out among the websites that try to manipulate it for better rankings than Google thinks they are entitled to. It has been to many updates, but at the last, there are special 2 updates that stands out. Google Panda update and the latest Google Pinguin update. All in all, approximately 20% of Google's index affected by these updates.
Google updates it happened last year, that does not go unnoticed. It is important that you are over your search engine optimization and have a handle on your rankings and traffic from the search engines.
Google Panda update
The update that Google has chosen to call "Panda Update" is the biggest update in Google since they invented the PageRank algorithm. Google has been reported as ready with this update out, that they go for quality for top rankings in their index.
Google Panda is committed to your website exudes quality. The logic is that you as a user will be more satisfied with getting to a quality website than a website that is both slow and full of mistakes and have bad content that users do not bother to read.
Be sure to focus on the following:
Google Pinguin update
Google's Pinguin update is all about improving the user's experience of the search engine. Many websites had become too good at manipulating themselves better results, and Google with this update it will clean up. Remember to Google's purpose and existence of the rectification is that users will find the site that best suits their search. Users do not experience it, then open the market to competitors, and it is Google not willing to risk. It is the special relationship as:
Google penalty
I use Google analytics tool, which I have set up with Google Webmaster tool. Then I get in Google analytics access to a report called "search engine optimization". Here, I choose to look at 2 parameter:
Google updates it happened last year, that does not go unnoticed. It is important that you are over your search engine optimization and have a handle on your rankings and traffic from the search engines.
Google Panda update
The update that Google has chosen to call "Panda Update" is the biggest update in Google since they invented the PageRank algorithm. Google has been reported as ready with this update out, that they go for quality for top rankings in their index.
Google Panda is committed to your website exudes quality. The logic is that you as a user will be more satisfied with getting to a quality website than a website that is both slow and full of mistakes and have bad content that users do not bother to read.
Be sure to focus on the following:
- Quality content about user loves to read
- High degree of ease of use
- Fast download speed
- No duplicate content or content of low quality
- No "dead pages". Especially if their only purpose is to send traffic to another page
- No dead links
- Not too many external links or advertising on the website
- A good 404 page that helps users further around the site
Google Pinguin update
Google's Pinguin update is all about improving the user's experience of the search engine. Many websites had become too good at manipulating themselves better results, and Google with this update it will clean up. Remember to Google's purpose and existence of the rectification is that users will find the site that best suits their search. Users do not experience it, then open the market to competitors, and it is Google not willing to risk. It is the special relationship as:
- Of optimized pages
- Unnatural link profiles
Google penalty
I use Google analytics tool, which I have set up with Google Webmaster tool. Then I get in Google analytics access to a report called "search engine optimization". Here, I choose to look at 2 parameter:
- Views – the decrease in the number of views of your pages in search results
- Position – decrease in your rankings on the search engines